• Co-buying is when folks who aren’t married to one another team up to buy and own a home
• CoBuy surveyed 476 U.S.-based co-buyers to listen and learn
• We found that co-buyers are diverse, but they share common motivations and face similar challenges
A co-buyer is an individual or a couple who buys a home with a friend, family member, partner, or another couple. This year, we estimate co-buyers will purchase 25% of all homes sold in the U.S.1
So why are co-buyers still underserved and misunderstood?
Introduction: co-ownership is popular, but difficult
Co-buying and co-ownership aren’t recent phenomena: humans have shared homes throughout recorded history. In fact, the nuclear household didn’t become the dominant household setup in America until the late 1800’s2. Since the 1980s, the proportion of nuclear households across America has declined. Over that same period, we’ve seen an increase in co-buying and co-ownership. In 2020, multi-generational buyers and unmarried couples accounted for 15% and 9% of all home purchases, respectively3.
Times are changing, but the system ain’t. Today, nearly every aspect of buying and owning a home caters to the married couple or the individual. The home-buying process, the real estate industry, and institutions have failed to evolve to address co-buyers and co-ownership. On the front-end, the mortgage application process and underwriting procedures haven’t adapted. On the back end, legal and tax regimes fall short. Co-buyers face challenges at every step: before, during, and after the purchase. The lack of resources and support creates added cost, uncertainty, and risk.
The absence of a framework and structure around co-buying causes friction, or worse—creates a barrier to homeownership and wealth creation. We know because we’ve been there. Our own experience inspired us to start CoBuy back in 2016. In 2021, co-buyers are a huge and underserved segment of the population.
CoBuy Survey Results
You likely know a co-buyer, but they probably never used the term “co-buyer”. When we started CoBuy, Googling co-buy a home returned Japanese manga websites. There’s still a dearth of quality information and resources for co-buyers.
It’s easy to understand why co-buyers struggle. When you don’t know what you don’t know, how do you know which questions to ask? To better understand the needs, wants, and desires of co-buyers today, we conducted a survey of 476 co-buyers planning a purchase within two years.
Co-buy groups come in all shapes and sizes
When asked “who do you plan to co-buy a home with?”, half of co-buyers said they plan to purchase with a friend (or friends). Somewhat surprisingly, more respondents reported plans to co-buy with a friend than with family members or their partner.
The chart above groups responses by relationship type, but many co-buyers indicated plans to co-buy as a mixed group (e.g. a couple plus a relative). In fact, more co-buyers said they plan to co-buy as a mixed group (31%) than with friends only (24%), family only (24%), or their partner only (10%).
Co-buyer characteristics were as diverse as group composition:
In most cases, at least one member of the group had plans to reside at the property as an owner-occupant.
Financial and social factors drive the decision to co-buy
Why would anyone team up to buy and own a home? Our long-time hypothesis is that social and financial factors are the key drivers. We formed this hypothesis nearly five years ago. Since then, we’ve had thousands of interactions with co-buyers and still this hypothesis remains intact.
It’s time for an update—we got it backwards.
It turns out people care about their money. A lot. But is money really what drives co-buying, and is it more important than the social side of things? Not necessarily. Digging into the open-ended survey data, we found strong support for several other hypotheses:
Co-buyer motivations are dynamic and they’re often inextricably linked.
Example: I want to own a home on an emotive level and for financial reasons.
A motivating factor may consist of both pain-driven elements and pleasure-driven elements.
Many co-buyers are not able to fully articulate their motivations.
Example: I want to co-buy because I already live with my girlfriend and it just seems to make sense.
Other reasons given by respondents included building generational wealth, preparing for retirement, and gaining access to amenities or homes that wouldn’t otherwise be accessible.
Co-buying is happening across the country
Is co-buying confined to pricey west coast metros? Hardly. Respondents came from 30 states, Puerto Rico, and Guam. Co-buying interest spanned urban cores, suburbs, and rural areas.
No one pattern dominated in terms of geographic migration. As you’d expect, many co-buyers are purchasing in the same region they currently call home. A significant number of co-buyers are mobile:
Moving outward from urban cores
Moving from higher-cost metros to lower-cost metros
Purchasing a second home in another city or state
Uncertainty and overwhelm
To hone in on where co-buyers have questions, experience difficulties, or need support, we asked open-ended and closed-ended questions.
In the open-ended section, the most frequently asked question we received was “how does it work?” We grouped all the questions we received into as few discrete categories as possible, ending up with:
Financing & Eligibility
Legal & Structuring
Risks & Protection
Tax & Accounting
Separately, we asked respondents to identify problem areas from a list of predefined options. The results tell a similar story.
Co-buyers need help
The key takeaway from this survey is that co-buyers desperately need expert guidance.
Anyone who buys a home stakes considerable time, energy, and money. For co-buyers, relationships are also at stake.
Our survey confirms that co-buyers:
Lack information related to a complex transaction and significant life investment
Recognize that co-buying involves unique challenges and risks
Value their own social and financial wellbeing
Taken together this creates a dilemma, and a barrier to attaining the benefits of co-ownership. Ignoring this dilemma is unwise. Likewise, it’s not reasonable to expect a real estate agent or a loan officer to plug the gap. A real estate agent’s job is to sell a house. A loan officer’s job is to sell a loan. While both professionals and functions are important, neither job description includes navigating a joint purchase, creating a framework for co-ownership, and protecting against the risks. It’s not their job.
Keys to success
Co-buying appeals to millions because it improves flexibility, access, and affordability around homeownership. Ironically, our institutions still treat co-buying and co-ownership as non-standard. Rather than supporting folks who choose to co-buy, these institutions add friction. As a result, co-buying is often reduced to a transaction.
We propose a more holistic approach that views co-buying as a journey that includes transacting and culminates in co-ownership. Because co-buying is complicated, it’s helpful to break the journey down into segments. The keys to success are not complicated:
Planning and structure
The right professional support
In our experience, co-buyers who incorporate these critical elements into their co-buying journey fare better than those who do not.
1 Based on 2018-2020 data sets from NAR, Pew Research, U.S. Census, ATTOM Data, and CoBuy.
2 The Atlantic (2020).
3 Business Insider (2020), NAR (2020).
📊 Survey methodology
CoBuy, Inc. conducted a survey of 476 U.S.-based adults who self-identified as planning to co-buy a home with friends, family members, and/or a partner within 24 months. This survey included closed-ended and open-ended questions. Responses were collected between the fourth quarter of 2020 and the first quarter of 2021. Respondents came from 30 states, Puerto Rico, and Guam. Respondents were not paid. Data has been aggregated and edited for style and clarity.
This blog post was originally published on our old CoBuy blog (https://blog.gocobuy.com) on March 24, 2021. We've brought it over to our new CoBuy blog (https://www.cobuy.io/blog). The content of this post is copyrighted to CoBuy, Inc.